Decent And Personal

Have you any idea how much stress it is to employ someone specifically to write fun things about a company? Let me tell you: it is STRESS. First of all, you have to take someone away from a job which could potentially make the company even more money, then you have to put up with watching them smile all the time as they write about fun things. It’s not fun watching them! Only kidding (well, maybe), but it’s certainly true that many companies place personal blog posting as low down on their list of priorities. They just don’t see why they should have to connect with the customer in such a way. Sadly, in the world of business, the words ‘fun’ and ‘personal’ just don’t fit in. It’s always been that way, and there is no sign of it changing any time soon.

This isn’t true with every company, of course. There are some out there that either employ people specifically to speak out to the consumer, or allow their employees some slack (and time away from making YET more profit) to sit at the computer and smile. Enigin are one of these more friendly firms. Proof of this attitude can be seen for yourself.

But there is a serious side to these more personal blogs, as well. Customers really do like to feel as though they can take a walk around the company and familiarize themselves with the way they do things. This means that there is a better customer-business relationship. In turn, like with energy-saving gurus Enigin, this translates to a more efficient business process and a tidy bit of profit.